By Nancy Marmolejo
The world of social networking, online visibility, and Web 2.0 holds the potential to get your name in front of a lot of people... FAST! One day you're an obscure professional, the next you're the new new "It" person on Twitter. Handling your newfound fame can be challenging for even the most seasoned professionals. The following Online Visibility Rules of Fame will help light the path to stardom and ease your anxieties along the way. Rule of Fame #1: It's NOT About You
One of my guiding principles is that we all carry a special gift inside us. It manifests in our talents and skills, our expertise, in the way we interact with others, and in our way of impacting the world. I call it your "medicine", and I mean that in a spiritual sense, not pharmaceutical. Your medicine is how you put your talents into the world. Your fame isn't about YOU... it's about your medicine getting out and reaching those who thirst for it. You're just the vehicle for the message: remember to get your ego out of the way and let your talents be center stage.
Rule of Fame #2: There's Plenty of Room For All Of Us
Oprah's couch is big enough to fit all of us, so relax and don't worry the next time you start fearing competition. When you focus on your "medicine" and the unique way you get it out there, then absolutely NO ONE will be your competition. You may find other people who do what you do, but who does it like you? If you feel like you're too bland, then start mining yourself for Sizzibility and add some sizzle to your visibility!
Rule of Fame #3: Get Help!
At some point or another, the tipping point will occur and you'll be flooded with interest. Emails, phone calls, and media queries will start flowing in. Now is the time to start thinking of ways to delegate out certain points of communication. Set up a schedule that an assistant can manage for you, create systems around getting information out, and try to automate as much as you can without losing that personal touch. You need to focus on maintaining your creative self and nourishing your expertise. Don't let the administrative minutiae get in the way of that important work.
Rule of Fame #4: "No" Is a Complete Sentence
It's important to your sanity and your schedule to set up criteria for what you'll say "Yes" to and what you'll say "No" to. In the movies we often see stars miscast in roles they regret later on (Kevin Costner as Robin Hood comes to mind). Don't find yourself in this situation. Decide early on how you want your name to be known and in what ways. That means you may need to say "No" once in a while. Remember this sage advice: "No" is a complete sentence. You don't need to bend over backwards apologizing or giving detailed explanations. Be diplomatic, but do hold your boundaries.
Cashing in on your online visibility is a smart way to promote and market your business without having to invest in advertising or costly expenses. When you lead with your expertise and remember that it's the information that people want, then you'll be able to handle fame from a healthier level. Get out of your own way, build a supportive team of helpers, and let your "medicine" take center stage. Follow that path and you'll enjoy a long and healthy reign in the spotlight.
About the author
Nancy Marmolejo is a multiple award winning business owner and recognized expert in business and creativity. Her specialty is raising the earning potential of entrepreneurs by teaching them how to stand out and get noticed as recognized, credible experts.
Nancy has shared expert commentary with numerous media outlets including SmartMoney.com, Latina magazine, Univisión TV, Redbook, National Public Radio, The Fresno Business Journal, The Orange County Register, Orange Coast magazine, Latino Perspectives, the Arizona Republic, and many more.
Known for her creative and spirited style, Nancy strives to not only provide information and services for entrepreneurs, but to do so MEMORABLY. She now teaches other business owners how to be memorable experts who get called upon again and again by clients and the media alike. Get Nancy's 7 part free audio course by visiting http://www.Viva Visibility.com.
Article Source: http://EzineArticles.com/?expert=Nancy_Marmolejo
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Online Visibility Tip - What to Do When You Get "Famous"
published by MISTERGUADAGNO -- FRANCESCO-- alle 11/25/2008 12:56:00 PMCategories: Social Networking
Social Networking Mindset Tip - Be Approachable!
published by MISTERGUADAGNO -- FRANCESCO-- alle 11/25/2008 01:55:00 AMBy Nancy Marmolejo
When you use social networking to market your business, you'll increase your love for the medium (and profitable results) when you make sure you're coming across as approachable. Whether you're outgoing or shy, your approachability quotient will make the difference in your successful connections on sites like Facebook, Twitter, Linked In, and more. Now take a look at your social networking profiles. Are you approachable or do you project a big brick wall? Do you create the space for people to comfortably want to find out more about you... or are you shutting out prospects and potential JV partners?
Take this list of questions and hold it up against your social networking profiles. If you see anything out of alignment, make a few tweaks then spot what results happen for you.
1. Does your social networking profile "smile"?
Check the language and wording on your profile: is it friendly? Does it make people want to get to know you? Do you use language that invites people in or puts them off? Don't be afraid to be friendly, A good exercise is to actually SMILE as you write. Seriously, give that a try when you update your profile and see what words flow from you.
2. What does your profile photo say?
A picture speaks a thousand words, and with the quantum power of social networking, your photo is going to be seen by a lot of people! Whether you want something relaxed or posed, it's important to understand the energy your profile photo is conveying. Use a close-up shot for best results- remember, the actual profile image is going to be quite small and anything farther away than a close up won't be seen well.
3. When you comment, are you projecting a positive or negative attitude?
How you break the ice with others will set the tone for how people perceive you. If your habit is to complain, then that's what you'll get known as: a complainer. (Examples: nonstop complaints about Twitter being down. Endless blog postings about what's wrong with everything.) If you're a person who spots the positive and shares with others positive things, then that's what you'll get known as. (Hint: go for the positive approach!)
4. Is everything always about YOU or do you leave space for others?
As wonderful as you are, social networking is not the place to grandstand or endlessly self-promote. One of the best ways to raise your approachability quotient is to step out and put the focus away from yourself. Try asking people about THEM... that's a start!
5. Do you balance the personal and the professional?
One of my "magic secrets" to social networking is to balance the personal and professional, especially in the banter between you and others. Watch for personal-life entry points that can facilitate a stronger relationship (that pays off later on) such as hobbies, sports, movies, favorite TV shows, kids, or other "life" topics.
When you focus on making yourself more approachable on social networking sites, you increase the ability for others to know, like, and trust you. Look over your activities online and see if you could increase your approachability quotient with these handy tips.
About the author
Nancy Marmolejo is a multiple award winning business owner and recognized expert in business and creativity. Her specialty is raising the earning potential of entrepreneurs by teaching them how to stand out and get noticed as recognized, credible experts.
Nancy has shared expert commentary with numerous media outlets including SmartMoney.com, Latina magazine, Univisión TV, Redbook, National Public Radio, The Fresno Business Journal, The Orange County Register, Orange Coast magazine, Latino Perspectives, the Arizona Republic, and many more.
Known for her creative and spirited style, Nancy strives to not only provide information and services for entrepreneurs, but to do so MEMORABLY. She now teaches other business owners how to be memorable experts who get called upon again and again by clients and the media alike. Get Nancy's 7 part free audio course by visiting http://www.Viva Visibility.com.
Article Source: http://EzineArticles.com/?expert=Nancy_Marmolejo
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Categories: Social Networking