5 Big Internet Business Lies

You have heard from people saying Internet Business is a waste of time, you will not make any money, there is no real money to be made online, it will never work and so many others negative words coming from people who don’t really understand in this Internet Business industry.

The thing is, it does work. Why some people make a fortune and some don’t even make money at all? Simply because the people who make thousands or millions of cash knew all the lies in this business and they will not trust these lies.

So what is this big internet lies? Below here are the 10 big internet lies that you should know:

1. Starting And Running A Business On The Internet Is Expensive

Do you know that you can start your business with zero cost? You can actually earn your income by joining a very high quality affiliate program. Usually, as an affiliate marketer, your job is concentrating on marketing only. All the follow up, delivery of the product, answering questions from customers and so on are done by the owner of the program.

Usually the ‘expensive’ statement often comes from people who are living in non-U.S. countries, especially if the country’s local currency is smaller than that of the U.S. Dollar. If it is not a currency issue, it is a vision issue. See and think small to get small. See and think big and your results will have a tendency to match your thoughts.

2. You Can Make Easy Money From The Internet

Most people believe you can make money overnight and by not doing anything at all. If it is what you have in mind right now, this myth is what sets the realistic apart from the unrealistic. You have probably heard of stories of how people make 5 to 6 figure incomes in the shortest period of time imaginable.

These stories might be true but did you know most of them have failed so miserably several times before they can really make money? They have learned from their mistakes and move on. It may seem as if some gurus are overnight successes with the wild numbers some people have brought in during a day or a week selling information or products online.

Some interesting facts about overnight success – it normally takes months if not years to realize. In other words, they prepare, they create a joint ventures, they get ready and then build up anticipation for a launch – then BOOM it explodes!

3. You Must Know HTML, Programming And Graphic Designing In Order To Start Your Business

You don’t need to know all of these at all. Period. In fact, one of the biggest shockers was the discovery that most of the biggest on the gurus today do not have the first clue as to how to build a web page.

These gurus earned more money because they knew how to reach people. They either outsource for professional help or establish Joint Ventures with other individuals who can compensate their lack of knowledge in any one of these areas.

As a matter of fact, most successful people are true successes because they only focus their time on what brings them successes.

If you want to create your web pages without having to learn programming, HTML and designing skills, just find someone else that can do it for you. There are many professional web designer you can find on the Internet which you can hire them to design your web pages exactly like you wanted.

4. On The Internet, There Is No Need To Know How To Sell

This statement has make people who hate selling are attracted to ads that read “no selling required”. Think for a moment, is there any logic at all you can make money without doing anything at all? Usually these programs are usually unworkable and some are run by fly-by-night operators.

In this business, don’t try to sell to other people. Instead, you inform your potential customers. Show people what their lives would be like with what you offer and you will have a sale without selling anything at all!

5. You Don’t Have To Build A Mailing List At All

Laughing out loud – that is like saying, “I don’t want to be in business”. Put this in your head, your mailing list is as important to you as the “Yellow Pages” is to a conventional B2B business.

“The money is in the list”. You probably heard this from most gurus out there. But you should also have this word in your mind, “The money is in the relationship”. The idea of networking with people is unattractive to most who hate to sell.

Remember though, you are not selling anything. You are just showing people their life and how it can easily be enhanced by what you have to offer.

All the above are just some of the big Internet lies. Actually there are a lot more Internet lies you should stay away from. You have to be smart in order to really achieve success that you could possibly imagine. Success is like enlightenment. It is a path and not a destination.


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5 Big Internet Business Lies

10 Ways to Pick Up Business in a Down Economy

By Tim Hayes

Remember the bumper stickers back in the nineties that said "Kill Your Television"?

Well, based on all the over simplified economic news coming from the major networks, the financial networks and radio too-it's something to consider again. No doubt, when the challenges of the current economy are studied in history, a major factor driving the psychology of the event will be the media. There's one problem with "mass media", sweeping generalizations. The broad brush-the it's everywhere approach-lacks specifics for each of our own backyards.

The result is that a lot of business owners experiencing a slowdown just say it's the economy. Newsflash, there are companies that make millions of dollars in bad times. So, it can be done. Here's how:

1. Focus on Your World

The news is a sweeping generalization and has no problem letting us think this is the way of the world. Take a hard look at the reality of your situation:

* Are you still in business?

* Are you in foreclosure or in danger of getting there?

* Do you work in a failed bank or investment firm?

* Is your industry of field lined up for a bailout?

If not, pay attention to what's affecting you--not what the media says is affecting us. Do you work. Reposition your produces and services to meet your customers changing needs. Don't sit on your hands and blame the economy.

2. Protect Existing Customers/Clients

When was the last time you communicated with them without trying to sell them something? Bad idea if it's been longer than a few weeks. Get a newsletter or ezine going now and a minimum of monthly. Figure our ways you can start right now to show them how you appreciate them. Show them you solve their problems and don't be a source of their worries or fears. Even better, start making them some great offers the boosts value so they continue to spend money with your business.

3. Install or Crank Up Referral Programs

New marketing is expensive and referrals are far easier and cheaper to get. Your customers are like seeds in an apple. You can focus on how many seeds are in the apple. Getting referrals is focusing on how many apples are in a seed. If your clients like you, then you're good for the people they like. Make that point clear and get referrals--now!

4. Know Who Buys What

Not all of your customers or clients buy everything you have to offer. Start breaking down your list to who buys what. Now you can sell what they want easier, identify and right buyer for new business. Then create campaigns to cross sell to your client base. No time? List companies can do it for you. Does it work? Well, there has to be a reason Head & Shoulders has 9 different shampoos.

5. Fix Your Customer Service

When business was for the taking, customer service wasn't very important. Now, a lax customer service is the room where your competitors will drive a wedge between you and your profits (or survival). Conduct a top to bottom review of all the points anyone in your company comes in contact with a customer. Are complaints resolved quickly? Do people show up on time for appointment? Are things ready with a client wants them? Better be 100% sure. .

6. Multiple Marketing Campaigns

I've kicked up the sales volume for many a client who they thought what they were doing was enough. After looking at the numbers and facts, they actually had a capacity to do a lot more marketing. Dan Kennedy says, "The most dangerous number is 1." So if you only have one way to market; what happens when you business slows down? Right, blame the economy because MSNBC says so. Same goes for referral programs--having and executing only one does not cut in today's business environment.

7. Joint Ventures

Have you ever considered a JV with any business that has customers who fit the same profile as your ideal customers? If you're a professional I'll wager there are other businesses in your building that would make excellent JV partners. JVs are like making a sale; you have to ask to get one. Look, after referrals this should be the next avenue you use for new business in 2009.

8. Use Off line Marketing

It's ironic to recommend that strategy in an ezine article. Online marketing is big and getting bigger. The total RSS feeds, ezines, blogs and landing pages will double in 2008 and do so again in 2009. The number is even larger for emails. That makes older media more attractive because there's less competition. Direct mail, display ads, inserts, post cards and printed newsletters--when done right produce very profitable results. Don't give up on an older media just because a new one comes along. Think of ways to go "Old School"

9. Tie In Promotions

Just tying your promotions to the national holidays gives you eleven additional campaigns in 2009. Use any or all of the manufactured events like Mother's Day, Father's Day, the vernal equinox or summer solstice and you got more than any competitor can think of in a year. Get thee a marketing calendar and start making plans. Of course, you can make up your own reasons for a promotion. If the economy seems crazy, they go crazy yourself.

10. Give More Away

Put the Law of Reciprocity to work for you. Send gifts in the mail, free samples, sweeten offers with bonuses and free stuff. Too expensive you say? Information costs you nothing to give away. Bonus reports and "how to" information goes a long way. Want a great lesson on how to do this? Donate to a charity with a lot of marketing savvy. I recommend the DAV and Covenant House. You'll help a good cause and get a graduate level education on how to use free stuff. Remember donate to charities you believe in and support.

Any turn down in the economy does not last forever. The trick is to make sure your business can outlast the cycle. Turn off the TV and get to work. Give your competition something more to worry about than a bad economy-you.

Tim Hayes is principal of Timothy Hayes Copywriting/Consulting. His practice provides marketing communications, direct response programs and consulting for B2B and B2C organizations. With over 23 years face to face selling and marketing experience you get an unfair advantage in all your marketing communications. Tim offers marketing consulting through his Half and Full Day with Tim program. To get full details on the complete services for Timothy Hayes Copywriting/Consulting visit http://www.thayescopywring.com Tim can be reached by phone at (978) 269-4861, email at tim@thayescopywriting.com or fax (978) 453-1873.

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10 Ways to Pick Up Business in a Down Economy

Using SWOT Analysis To Improve Your Business

by: David E Coffman CPA/ABV, CVA

Analyzing the strengths, weaknesses, opportunities, and threats (SWOT) of a business is a well-established tool that is widely used by academics, consultants, and advisors. Although it is a simple concept, business owners often struggle when trying to use it because it is so broad. It is difficult to determine where to start, what questions to ask, and where to focus. The obvious problems get attention while many other important issues get overlooked. SWOT analysis is a great tool, but its effective use requires additional structure. Strengths and weaknesses relate to internal factors, while opportunities and threats cover external ones. The internal factors can be divided into five categories: management, workforce, sales and marketing, operations, and financial. The external factors are also divided into five categories: threat of new entrants, bargaining power of suppliers, bargaining power of customers, threat of rivalry from competitors, and threat of substitution.

To approach the analysis in a structured way, prepare a checklist using the categories mentioned above. Identify factors within each category that are important to your business. Under management for example, a major weakness for virtually every small business is relying too heavily on the owner. What would happen to the business if something happened to the owner? In the workforce category a factor could be employee turnover and the availability of new hires. The threat of new entrants might include the possibility of a big box retailer opening near your business. The bargaining power of suppliers and customers categories should consider the possibility of losing a major supplier or customer. Come up with several factors for each category to complete the checklist. It is important that you do not try to rate or solve each issue as you identify them. If you do, you will get bogged down on each factor and never complete the analysis.

Once the checklist is complete, you should rate each factor based on its importance to your business. Use an alphabetical scale from A to E, where A = very important, B = important, C = some importance, D = little importance, and E = not important. Next rate each factor based on proficiency (internal) or vulnerability (external). Use a numerical scale from 1 to 5, where 1 = very proficient or not vulnerable, 2 = proficient or little vulnerability, 3 = average proficiency or some vulnerability, 4 = poor proficiency or vulnerable, and 5 = deficient or very vulnerable.

The factors with the lowest letter and highest number (A5) are the biggest weaknesses or threats. The ones with the lowest letter and lowest number (A1) are the biggest strengths or opportunities.

Using this structured approach makes a SWOT analysis possible and practical for any small business. To make this process worthwhile you must use this information to take action. Work to fix the worst problems first, prepare for the biggest risks, take advantage of the best opportunities, and build your secondary strengths.

About the author:
David E. Coffman CPA/ABV, CVA has 30 years of experience working with and operating small businesses. His “Scorecard for Small Business” provides an easy to use framework to do an in-depth analysis of any small business. Information about the “Scorecard” is available at http://small-biz-scorecard.com More...

Using SWOT Analysis To Improve Your Business

Rental Property Investment - Finding The Properties

by: Steve Gillman

Rental property investment starts with finding the best deals. To do this, you can increase your odds by finding more deals. Who's more likely to get a cheap apartment building, an investor that looks through the MLS listings and calls it a day, or the one that uses ten resources? Here are those ten: 1. Look in old papers to find "For Rent" ads. Call if they are a few weeks old. The landlord may be ready to sell, especially if he hasn't yet rented the units out.

2. Look up old FSBO ads. Call on two-month-old "For sale By Owner" ads, and if they haven't sold, they may be ready to deal. Owners often give up the effort, but still would love to sell. Help them out!

3. Drive around looking for "For Sale By Owner" signs. Owners often don't want to pay to keep the ad in the paper every week, so you won't see all properties there.

4. Find abandoned properties. That's a pretty clear sign that the owner doesn't want to deal with the property. He might sell cheap.

5. Talk. Let people know you are looking and sometimes the properties will come to you. There are a lot of owners out there who want to sell, but haven't yet listed their property.

6. Talk to bankers. You might get a foreclosed rental property cheaper if you buy it before they list it with a real estate agent.

7. Offer someone a finder's fee. There are people that always seem to hear about the good deals. Have such people coming to you.

8. Eviction notices. If your local papers publish eviction notices, or if you can get the information at the courthouse, it can be useful. A landlord who just went through the procees of evicting tenants is a likely seller.

9. Use the internet. Go to a search engine and enter the type of real estate you are looking for, along with the city you want to invest in. You never know what you might find.

10. Put an ad in the paper. "Looking for rental properties to buy," might be sufficient to generate a few calls.

There is a lot more to learn to do it right, but finding good properties is a good place to start for rental property investment.

About The Author


Steve Gillman has invested in real estate for years. To get a free real estate investing course, and see a photo of a beautiful house he and his wife bought for $17,500, visit http://www.HousesUnderFiftyThousand.com.



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Rental Property Investment - Finding The Properties